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10 Tips for Using Instagram for Business Marketing

Hundreds of millions of people around the world use Instagram every day. This social media powerhouse gives you the opportunity to reach a significant number of people in different regions of the world.

By using Instagram for corporate marketing, you can build your brand, get more traffic, expand your list of email subscribers, and generate sales.

1. Keep it social

If you use Instagram for business marketing, think of social networking, not ads. Create content that your audience interacts with, and do not ignore it because it looks too spicy. Show that you like pictures in your niche to motivate people to follow you.

2. Provide value

Instagram users are active buyers who are investigating. The more information you can give them about pictures, carousels and stories, the better.

3. Use stories

Instagram Stories provide instant information and instant gratification. They only last 24 hours, creating a sense of excitement and urgency.

4. Use hashtags

Many people are actively looking for specific hashtags and their pictures will be waiting for them. An Instagram study has shown that adding at least one hashtag to all your posts averages more than 12% engagement.

5. Call to action

Each post you create should contain a unique action call that matches your business goal in the build. Instagram offers a number of buttons, such as B. "Buy Now".

6. Link back to your site

Instagram is a great way to drive traffic to your website. More than 50% of users on the social media site follow at least one company and claim to have learned about a product or service through Instagram.

7. Consistent brand image

Stay consistent with your page topic. Include only photos, hashtags, captions, and videos that are relevant to your page topic.

8. Create a good profile

Make sure your Instagram profile lets your target audience know who you are and what you do. Instagram's search engine is text-based, and you have a better chance of finding someone if your username contains one or two keywords that are relevant to your business.

9. Switch from staff to business

Convert to a business account to gain access to all available tools and analytics.

10. Use your Analytics

Analyzing your marketing efforts on Instagram is really easy. Instagram Insights provides you with all the relevant data about your site. You'll see how your marketing efforts pay off.

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