Do you use Instagram to promote your business?
Instagram advertising is very popular right now. The advertising revenue in 2019 will be about 10 billion US dollars. Yes, that's billions of dollars with a "b".
Ads on Instagram generate this huge revenue, as there are currently over two million active marketers per month. The network's visually focused and stylish nature makes it popular for brands to showcase their products and services. And over 80% of Instagram users follow at least one brand, 60% of users see new products on the platform, and around 200 million users visit at least one brand profile per day. Impressive!
All this guarantees you an online audience ready to engage with your brand. That's why it's now more important than ever to run great Instagram advertising campaigns.
Here are three hacks for a powerful Instagram campaign.
1: Interested your audience
For most successful advertisers, the biggest selling point is a bit puzzling. Find the beauty hidden in everyday things. Always show ads that challenge your audience. Add a demo of your product used and a challenge of about 60 seconds. Also, add a link that leads directly to your website where users can buy your product when they take on the challenge.
2: Make your ads native
Most of the best performing Instagram ads do not look like ads at all. With Instagram, ads in the user's feed can look natively without controlling the subtitles and images you use.
Use designs that blend in with organic Instagram posts, and give your audience the same level of experience you would get with organic content. As Instagram users scroll through their feed, they make sure that your ad looks like any other content they see from the people they're following or from their friends.
Do not forget to use high quality visual content. Use remarkable pictures and videos in your videos, because Instagram marketing is all about eye-catching graphics.
3: Target group of your dreams
Do you want great results with your Instagram ads? Then you need to target audiences that relate to your brand and campaign objectives.
With the massive growth of Instagram and multiple targeting options, you can experiment with different ads for different audiences. Make sure you have a target person and a well-defined targeting strategy. Do not waste your money on random tests. Determine who is the best audience for your campaign and use specific testing methods to improve your audience.