What's your current social media marketing plan? Like many others, you spend most of your time on Twitter, Facebook, and LinkedIn. While these three services will enable you to drive a lot of traffic, there is another one you may overlook: Pinterest.
Many people believe that Pinterest is just for professionals in some kind of "design" industry, but nothing could be further from the truth. Regardless of the industry, there are ways to leverage this social media service to your advantage.
Here are five tips for marketing your business on Pinterest:
1. Add a "pin it" button to your website. This feature gives visitors the ability to capture any image they encounter. If you do not have this button in a prominent place, it will be much more time-consuming to add a pen that will deter many people.
2. Do not go crazy. As tempting as it may be to charge your feed with "pins", you do not want to go overboard. This will upset your followers. Even if they continue to follow you, they become "blind" to your pins.
Quality over quantity is here in any case.
3. Begin the curation process. This is as easy as searching categories in your industry and fixing items that are of interest to you and your business. Even if these items are not yours, fixing will increase your access to your account.
4. Use cross-promotion. Are you looking for the best way to upgrade your Pinterest account? You can easily do this by sharing your new account with followers on your other social media channels.
Tip: You can also email clients, colleagues, and friends with a link to your account.
5. Stay consistent. The last thing you want to do is get others excited about your Pinterest account just to give up this form or marketing before you succeed. You may not receive the desired results immediately. However, if you stay consistent, you will reach your goals soon enough.
When it's time to introduce Pinterest Marketing to your business, the five tips above will show you the right direction.
Marketing your business on Pinterest is not nearly as challenging as it sounds. Once you start, you'll see how easy and effective it can be.