Do you use Pinterest to promote your brand? If so, more than 250 million active users are contacted each month. But are you sure that this image-based social media powerhouse will help drive traffic and profit?
Are you looking for ways to drive traffic to your site and earn more revenue? With these five tips you can make more profit with this popular website.
1: Set SMART destinations
Set specific, measurable, achievable, relevant and time-limited goals. Start by figuring out what you want to achieve and when you want to achieve it.
For example, would you like to increase your followers to 200 by the end of the quarter? Or would you like your Pinterest ad to generate at least 100 downloads by the end of the month? If you are specific, you have one goal in mind and can focus on using the right Pinterest marketing tools. It also makes it easier to track your success.
Remember, if you pin too little, people will lose interest in you. And if you pinned too much, you risk overpowering your audience, and it's likely that it will not follow you. Pin at least 10-12 pins per day to appear frequently in your follower's search results and feeds.
Also consider the time of day you choose. The peak time is on weekends between 20 and 23 o'clock. These are great times to get your pins out and optimize them later, according to the findings of Pinterest's marketing tools.
Do not interrupt your advertising with Pinterest. Apply your pins on other social media platforms to generate traffic and increase the number of followers.
4: Fix again
Re-insert the pins of others to attract an audience and earn more revenue. Pinterest is a social platform. One of the best ways to get people to fix your pins is to be active. Insert the pins of others, especially those with a similar target group. They will notice you and even follow your boards.
5: Create contests and sell your own products
Do you want to sell your products on Pinterest? Then create competitions. These are popular and help you make money.
Most companies use competitions to get people to engage with their brand. If you do it right, people will be encouraged to think about your brand and talk about it. Note, however, that in competitions you can also add pins that you are not interested in. Sometimes pins from competitions feel irrelevant and spammy when done wrong.