If you're on social media, you want to get a lot of engagement. Nevertheless, engagement can sometimes be a tedious task. But if you understand what you want, you can make sure it's done by planning it, using the right systems to make sure, and then learning from it so you can do more.
1. Develop an integrated content marketing strategy
You want the content you share on social media to be integrated with the content you publish on your blog, on your website, by e-mail, and elsewhere. It should all be a purpose and a reason for having a goal in mind.
2. Create content that is targeted to members and pass it on
When the content you create and the other one has focused on what your audience wants to know, know and is interested in, people will be interested in it. It will make them read your blog, open your e-mails, and participate more because it's about them.
3. Share video content with your groups
Using video content is also a great way to get more engagement. Users are more likely to comment on videos, share videos, and even watch the video through text-based content. This is especially true if the video is short and accurate.
4. Select people in posts
If you share third-party content or mention someone in your content, or think someone is interested in the content, mark it so that its name is visible to yourself and others (depending on your privacy settings). This is a great way to get your friends to look.
5. Plan your content for the best times
Use the data to determine when the best times and days are for information sharing, and then use the scheduling features to pass on information at a time when more people are more likely to see the post.
6. Write better headlines to get attention
Their headings are very important because some people will only access your shares if the headings are not spelled correctly. You do not want to fool people, but you want to draw their attention to it, so it's a fine line, considering how headlines affect opening rates.
7. Study your audience insights
Remember that data is important. So study the data available to you on each platform you use so you can share the right content at the right time, and get more exposure to where your audience is.