We'll be very focused on targeting in a moment, but it's worth explaining in detail here where we're discussing the benefits of Facebook. This social network is able to help advertisers dig deep into the user base and target ads to specific types of people. Since this is primarily a social networking site, it makes sense for Facebook to have this capability.
Unlike Google, which relies only on keyword matching, Facebook can help advertisers reach people based on their age, geographic location, interests, hobbies, age, and more. Interest-based targeting can be especially useful for advertisers with specific products or services that are not appealing to a general audience.
One of the biggest benefits of targeting on Facebook is the potential ability to not only get results, but also save money for advertisers. Facebook targeting is so accurate that "wasted" clicks are generally not a problem. In fact, Facebook has a good reason to believe that a person has an interest in the product or service offered when an ad is displayed about a user's progress on the site.
While targeting for Facebook advertisers works well, it also speaks out for Facebook's desire to improve the user experience. It really strives to only serve ads to its users that they are likely to see or hear about. Facebook's targeting methods are exceptional for users and fantastic for advertisers who are serious about engaging in specific demographics.
Interest-based ad targeting
Interests are one of the best (and easiest) options for targeting Facebook ads, because they can target people who are interested in a topic related to your product. For example, you might appeal to people who are interested in your competitors or your broader market segment, or magazines and blogs that cover your market.
You can either browse the menu of hundreds of interests or simply enter an interest so that Facebook suggests other related topics.
The interests are based on Facebook users & # 39; Likes and interests, apps they use, pages they like, and more. Adding more than one interest will attract people to at least one, giving you greater reach.
Behavior-based ad targeting
Contrary to precise interests, behaviors allow you to target people by purchase history, events, personal anniversaries, and so on. These data are collected by Facebook by analyzing many factors and also using external records.
They are not always useful, but if they are, they work great! For example, you can address people who are traveling or planning their next trip … invaluable if you are in the hotel, travel or event booking market. Test them and you'll find they're right for your business.