If you want a responsive Facebook corporate page, you should know the following:
1: Do not confuse company pages with personal profiles.
If you create a personal profile for your brand instead of a Facebook corporate page, you'll miss tools for content creation, analytics, and paid advertising.
Worse, people need to send you a friend request before they can contact you.
2: Do not create a professional profile. connected with your business.
3: Choose a friendly, engaging title image.
This cover image occupies most of the space above the fold on your page. Therefore, you want a high quality image that attracts and captivates your visitors. Attention.
You can hire a professional to create this image for you.
Keep the words in the picture short and to the point.
Faces hold up well, and bright colors are good too.
4: Use a profile picture that is easy to recognize.
This can be your logo or headshot if you are the face of your business.
It is important to be recognizable in order to be found and liked. Choose your picture carefully and use it consistently.
5: Fill your & # 39; About & # 39; Section.
This option is no longer visible when visitors arrive on your page. However, it is still one of the most frequently clicked items if you need more information about your business.
Give your general description, company information, your story or whatever suits your business.
6: Add an action request.
This is a great way to drive traffic to your website and build your list. Your call to action might be for visitors to watch a video, sign up for your list, and so on.
7: Post often, but not too often.
If you do not publish for months, your business does not look professional. They do not even seem to be in business anymore.
However, if you post without interruption, you are likely to upset people.
It's a question of finding this happy medium, and that can vary from business to business.
8: If you have the time to answer, let the fans privately notify you.
It's a great idea to get private messages from your customers and fans – this can lead to better customer service, less public complaints and even more sales.
However, if you do not have time to respond to these private messages, it may be best not to enable Private Messaging.
9: Monitor your page and respond immediately to comments.
You can comment using the & # 39; Notifications & # 39; Tab at the top of the page.
10: Pin important posts to the top of the page.
As you post, older posts are pushed down and buried. However, there are cases where you want a post to stay at the top, even after you've posted new posts.
You can attach a contribution to advertise events, offers and announcements.
11: Publish visual content in your timeline.
Photos and videos are shared up to 40 times more likely on social media. Take advantage of this fact and share many visual content.
12: Consider using live video.
People typically spend more than three times as much watching a Facebook live video as they are recording a recorded video.
13: Use the Facebook targeting tools.
You can target specific audiences with customized updates. Segment by age, gender, relationship, location, etc., then send targeted messages to these groups to get a better answer.
14: Apply for your page. A lot of.
Create an ad to promote your page, choose your audience and budget. Make sure your ad is targeted directly at your ideal customer and test it.
15: Measure your success.
Learn about the insights from your site to capture Facebook-specific engagement metrics. Analyze and adjust as needed.
It may sound complicated, but you'll get the hang of it quickly.