Anyone who has a bit of time and a few dollars can create a Facebook ad and start a campaign. Not everyone has what it takes to create an ad that generates clicks and turns those people into shoppers.
When creating a Facebook ad, calling for action is one of the most important factors, regardless of your company size or industry. If your ad is boring and unattractive, you can not expect it to get a high CTR. On the other hand, if you implement a killer call to action, you may be surprised how much traffic you drive.
Below are three tips for action prompts that can turn your mediocre ad into something much stronger:
- Use at least one "action" keyword. A Facebook page is full of content and images, so your ad needs to stand out from the crowd. By using an action keyword, you tell your audience that you have something special to offer. They urge them to take action now if they want to take advantage of it.
Some of the best action keywords are: Save, Reduce, Book Now, Sign Up Today, Order Now, Try It and Subscribe.
From this you can develop an even stronger message depending on the industry and the offer. For example, if you're pushing a weight-loss product, you can use a phrase like "lose weight today" or "lose weight faster."
- Do not beat around the bush. You only have enough time to grab your audience's attention and make it click through.
Do not read your ad to find out what you expect from them. Instead, the call to action should be displayed in a prominent and powerful place. If your target audience recognizes the call to action at a glance and at the same time understands what it means to you, you have reached your goal.
- Ask a question. This is one of the best ways to motivate your audience. Not only does a question attract people, it can also improve the clickthrough rate, as it's interested in getting the answer.
Note: When you ask a question, keep it short and sweet.
These three action-calling tips behave differently when you create Facebook ads. You may also find that your campaign is performing better.