You all know that you can generate free traffic from Facebook, and this is just one of many marketing opportunities offered by this social network. Some other options include groups, pages, ads, and hashtags that are much better. Before you use them, however, you should understand why Facebook is important to marketing professionals.
We can not deny the existence of some other great marketing opportunities, but the special about Facebook is its reach. As the largest social network, Facebook is used by thousands, if not millions, of users to reach almost anyone using the Internet, because even if it does not use it daily, over a billion people have Facebook accounts.
The special feature of Facebook is also that it offers a lot of information about the interests of users. So, if you're placing an ad for women between the ages of 25 and 35 who are interested in hair care, Facebook can provide great support for this ad.
Today, Facebook has become one of the best marketing tools in almost every niche because of its exceptional targeting capabilities. It offers many free and paid options. Let us analyze some of them.
1. Simple posts and comments
Normal posts and comments are the main way to get noticed. Of course, this is not the shortest way to sell, but it's an effective way to promote yourself and build a network. Of course, you could make sales, but this is not the main reason why you post or comment.
2. Brand pages
Facebook pages are similar to profiles, but designed for brands, businesses, and public. Such sites are open to all. When people like a page, they automatically receive updates each time they post new things. Thanks to Page Insights and Page Metrics, you can get useful information on how well you are performing, how many users have reached you, how many have liked or shared a post, how many comments you've received, and so on.
Groups are another way to connect with people in your product. Groups are like forums where you can create and manage a new group for your product at any time. However, keep in mind that this is time consuming, and when you lift off, think about whether you can do it or not.
Ads are not free like other Facebook options, but have many benefits. If you know what you are doing, Facebook ads can be very effective and bring amazing results.
Hashtags were generated on Twitter where they were popular. They are beneficial for both marketing and SEO as they are a kind of keywords. To benefit from hashtags, you only need to use them on public pages or posts.
These marketing opportunities from Facebook are extremely effective. If you have the time and money to make the most of it, you can see overwhelming success.