The introduction of social networks has fundamentally changed the structure of Internet and online interactions. Billions of people use social networks like Facebook, Google+ and Twitter to keep in touch with their friends and followers every day. Because of the huge number of daily page views that these networks generate, advertisers have recognized the growing potential they have for ads.
No platform makes online advertising as easy and controllable as Facebook, the largest social network in the world. Since launching the targeted advertising function in 2012, it has become a focal point for many online advertisers due to its tremendous reach and flexibility. As a result, nearly 50% of Facebook revenue comes from ad sales.
Here are some reasons why Facebook is considered the next generation advertising platform:
With the exception of the Google search engine, no website on Earth can track the number of daily page views Facebook receives. It has nearly 1.28 billion active users. So you can address a wide range of your niche. Not to mention the enviable number of impressions your ads receive every day.
For Facebook ads, you only pay for the number of clicks you receive. Setting up a working Facebook page and turning your ads online costs $ 0. You can also budget your ad and set the amount of finance Facebook has access to. With such features, it only costs a fraction of the price to attract more viewers or customers if you opt for other online marketing strategies.
Facebook offers unparalleled control over who your audience should be. You can tailor your advertising campaign to a very sophisticated target group. For example, you can post an ad for a Spanish language school in New York. The target group are 14- to 19-year-olds who have shown a preference for learning Spanish by liking or enrolling in sites from competing schools. This precision allows you to get meaningful results from your advertising.
Launched early this year, Facebook Blueprint is an academy for all who want to promote via Facebook, including marketing professionals, vendors and advertising agencies. It offers free courses on various modules of Facebook advertising. These include managing your ads, buying ads, reporting and measuring, campaign optimization, and so on. However, Blueprint's content is a bit too thin for many professionals, as most courses take almost 15 minutes to complete. However, it is worth noting that no other advertising platform offers an e-learning system for companies offering Facebook.
The popularity of Facebook ads has resulted in countless third-party platforms designed to make the advertising experience on Facebook even more rewarding. Websites like Ad Espresso provide optimization and design services that help you make the most of your advertising campaigns.
In summary, Facebook ads are the future of advertising and are reflected in the acceptance rate. According to Social Bakers, 92% of social marketers have already chosen Facebook as the main advertising platform. The numbers would only rise from here.