I've heard various and contradictory reports about the effectiveness of paid ads on Facebook. However, as I have barely used them, I can vouch for them neither in terms of cost efficiency nor in terms of the results they achieve. However, what I can offer from experience is a strategy for generating sales, and many of them, through Facebook, without having to invest a penny.
The key to it is groups. Facebook groups. There are hundreds of thousands of them, probably millions, and they are free for every Facebook user. There is no reason why such an easily available and almost unrestricted market should be overlooked. All that is needed is a strategy to use it in the right way.
Let me be clear, spam campaigns are not something I would ever advocate. It's probably nothing more annoying if, as an administrator of a football group, you argue that the new member who logged in five minutes ago has published an ad for cheap sunglasses in each thread. This approach is for the desperate and immoral, and my strategy is for the ears of both. By contrast, my approach is systematic, organized and above all consensual.
There is much more to this topic than a short article allows, but your campaign plan should be essentially four-step:
1. Create your own page and / or group
Build your own Facebook presence around your product, service or brand. As your membership grows, you have a prepared audience for your sales message whenever you decide to start.
2. Join other niche groups
There are so many, and there is no limit to how many you can join. Use the bookmarks provided by your browser to create a database that is systematically accessible. Instead of waiting to bring your product to market, you can make regular contributions and make useful contributions to existing discussions. In this way, you provoke less hostility when you draw attention to your own goods.
3. Create a niche-relevant ad
Remember that anything you post should not violate the rules of the group. Try to adapt your post to fit into existing content and construct it as a commentary with information, not as an obvious selling point as much as you can.
4. Please for permission
It's tempting to just post and hope, but administrators often respond by deleting your post and sometimes even booting you out of the group. On the whole, they want to be asked, so send them a private message in advance. Sure, some will decline, but you'll be surprised at how many not only let your ad through, but also help you point it out. You can even shop at or bring in a word for you.
Following this simple four-point strategy will result in an advertising campaign that is more than anything else that the paid service can offer, and all this has been done in accordance with the rules and in good faith. Also remember to follow three additional rules:
- Do not post more than 10 ads at a time – Facebook will block you for "suspicious" activity if you try to post too many identical messages in different groups in quick succession. Take a break in between and remember to change the ads a bit.
- Respect Rejection – If the moderator or administrator does not want you to advertise your goods on their website, there are others. Do not force.
- Always respond to comments – it's a good way, and your post stays on top of the page.