The increasing growth of social media has triggered the rise of influencer marketing. All social media platforms are already engaged in influencer marketing. So far, this is the most effective way to market your products and services online through social media.
Instagram, one of the most charged places to showcase your product. It is looking for more methods and strategies to monetize the platform and the increasing users and consumers. Instagram is the place where you can share your moments with your friends and followers. That's why Influencer Marketing has grown to grow within Instagram.
As we all know, Instagram's engagement rate is 2.3% higher than any other social media platform. The fact that Instagram is organic can not be denied that Instagram offers much more engagements than Facebook or Twitter. In that case, it's clear that Instagram has proven that it's the best place to build your influencer campaign (aside from YouTube).
Instagram is one of the fastest growing social media platforms. It is expected that Instagram will grow by 15.1% this year, compared to 3.1% of the entire other social network. Then over the next four years, Instagram will add 26.9 million more users than any other social platform. Impressive! Why? The use of Instagram is extremely intense among millennials.
Influencer marketing is about depicting a particular lifestyle and promoting a product or service through the lifestyle. This may allow your followers to contact potential customers who can participate in and distribute the product or service.
Influencer marketing helps influencers to be authentic and showcase their colorful personality. Influencer marketing is not just about paying for product advertising. This marketing method gives you the opportunity to impress the audience with your product and service. It's not just about paying someone with many followers to spread the message of your brand, but also about engaging and collaborating with them to get to know your product and tell their followers how they think about the product.
Of course, your Instagram influencer marketing would only work if you attract the right influencer. Remember: Finding the right influencer is the beginning, and there are more moving parts that need to be assigned in the right place.
First, you need to identify the influencer relevant to your brand, who has the knowledge and influence to influence the buying decision of the audience.
Instagram influencer marketing can have a powerful effect, but it must be done right. Decide what you want to profit from as long as you and your influencer team up, and dedicated influencers accept criticism and suggestions from both your team and the audience.