The right way to grow your business with this powerful brand, audience, and content marketing tool
We've recently talked about how you can improve your business marketing with Instagram. Contrary to what many people still believe, Instagram is not just an entertaining app where you can post food, vacation photos and family photos.
Instagram has become a powerful tool for branding, audience building, and enterprise content marketing. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
A cautionary note: There are many people who promise to increase your Instagram followers by the thousands, but be careful. Most of them use fake accounts created by bots to increase their numbers.
These types of followers are zero. In fact, they can even be dangerous and want to steal your password or your photos or infect you with a virus.
According to data protection firm Imperva, these bad bots account for 28.9 percent of bots on Instagram.
The best way to build your Instagram followers is to be authentic to your brand and your audience.
Here are 3 tips to help you find real Instagram followers:
1. Tell a story with hashtags
It's great to use your company name as a hashtag, but you have to think beyond that.
If you want to use your Instagram posts to get followers, use other hashtags that tell the story of the picture you share. You want to start a conversation when you post to the following:
• Product launches
A good example of a brand that does well is @Tititos. They use the #GetTogetherAlready hashtag to encourage people to meet and share their chips and use the hashtag when sharing photos from their meetups.
By using engaging, relevant hashtags, you can discover them in Instagram searches and hopefully build followers on Instagram.
2. Get creative
Instagram is all about photos. Many people think that the label is an afterthought.
Do not neglect the caption! You can generate engagement and encourage sharing by using descriptive words that appeal, inspire and entertain your followers.
Here are some ideas to help you build on Instagram with your posts followers:
• Use questions in your caption. Write your question at the top of the post for people to see it first.
• Become personal with your contribution. Tell a story about yourself or how your product helped or inspired someone else.
• Ask people to mark others. When you ask people to tag three of their best friends or tag someone they are grateful for, other potential followers are included in the equation.
A good example of a brand that makes personal posts good is the @NatGeo Instagram account.
They create stunning Instagram stories with informative subtitles to educate users about the plight of animals around the world.
Remember, when it comes to winning followers with Instagram posts, it's all about being authentic. Do not use questions in each post or do not tell a personal story that is not real.
3. Go locally
One of the best ways to build your Instagram followers is to meet your neighbors!
Whether you're creating Instagram ads or promoting your event in a specific area, you can use the search page to see what's happening in your area by clicking the Places tab.
Enter the location to view the geotagged posts for this area. Then visit relevant and recently tagged posts – of course not those of competing companies – and leave a comment or even an emoji and follow the person if you like what you see. Hopefully this is the beginning of an organic interaction.
For example, if you offer life coaching services, you can enter your location followed by "business owners." Local entrepreneurs may seek greater work-life balance or help with life goals or career challenges.
If you have a physical location where users have checked into Instagram, comment on these posters & # 39; Pictures to make sure they are aware of your Instagram presence, and then follow them.
Here are some of the best ways to properly build Instagram followers: no bots, no shortcuts, just proven ways to connect with your audience and follow them!