Small business marketing with Instagram
Instagram is a mobile online application that shares photos and videos. Instagram follows in the footsteps of Facebook and Twitter and has quickly become a very popular social media tool. Instagram was originally designed to let users use the Instagram application to apply various filters to photos taken with their phones, and easily upload and share those photos with friends (or account followers). More recently video has been introduced to Instagram. Now it can be uploaded, but Instagram video clips are limited to 3 to 15 seconds.
Why do companies turn to Instagram?
- There are more than 300 million Instagram users worldwide.
- About 70 million photos are uploaded per day.
- The account is free. set up so that there are low entry barriers.
- It is a medium that allows content to be shared easily and around the clock.
- What success have companies achieved with Instagram?
- Companies like Levis, L & # 39; oreal and hundreds of others could use the tool to:
- Raising awareness of their products and services.
- Increase brand awareness.
- Presenting their community and pro bono work to inspire and attract potential customers to engage with their product, service or brand.
- Perform successful promotions, contests and giveaways.
Marketing success for small businesses with Instagram
Instagram seems to be especially popular with product-based companies because of its visual nature. Many companies based on products such as clothing, jewelry, make-up or even food have achieved success with Instagram. This is because the application allows you to post and share photos of people wearing or using those products. For example, a food manufacturer may post photos of someone cooking with him, sharing a meal, or having friends with his food. This success is not just for big brands, as many small businesses have been able to leverage Instagram's power to retain their customers. For example, in March 2016, Melbourne-based The Kettle Black had more than 45,800 followers using attractive photos of their food and images of café dishes attracting Instagram users, as well as hashtags that use foodies. Food bloggers and other Instagram users would be interested in or looking for it.
Bloggers, social media stars and media personalities have built a loyal following online, with hundreds and sometimes thousands of people following their Instagram accounts. This & quot; Influencer & quot; Group means there are several eyeballs that you can use to see your product or service. The audience has already been put together for you. The commitment has already been made. If you upload your product to the Instagram feed or blogger or popular Instagram account owner, you can increase your audience faster. Therefore, take the time to identify the most important "influencers". It's important in your industry how you access it.
Hashtags – What is it?
How can they be used to increase business risk?
I suggest that if you're interested in getting on Instagram, spend some time in advance with your hashtag research. Hashtags are tags that you can insert into a caption of a photo you uploaded. To create a hashtag, you must use the # symbol in front of the tag and then insert a keyword or multiple keywords with no spaces after the hash symbol. For example, you can post a product image of a pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags, as they are also popular on Twitter. However, if you are not online, look at some examples of how to use them. The hashtag is used to associate your photo with a topic or topic category that is searchable. or & # 39; popular & # 39; on Instagram.
- No spaces in your hashtags
- Your hashtags should not use special characters. For example! @ $ &
Instagram has a powerful search feature. So if posts are set to "public" You can use hashtags to tag your photos and videos to make it easier to search and open to the public. That is, when someone performs a search and does this & quot; Search term & quot; Your content may be discovered so that more people are aware of your business or brand.
Some hashtags are very popular, so it's important to identify those that are most relevant to your industry. The goal of the game is to get people to talk, like, track, and share your content. Hashtags help spread the word when used effectively. So take some time to find out how to use them to get the most out of your content.