There are no set rules on how to make sure your Instagram posts work for you. There are only a few rules of thumb, and I think Neil Patel, author and internet entrepreneur, has pinned some of it into an article.
But I'll make it short if you do not have the time to go over each of them yourself, and I'll switch the importance according to what I consider important to create an Instagram post without beating the jack ,
Invest in a good picture
Not every one of your posts needs to be postcard ready – all you need are some high quality images that highlight the best of your products. There was once a food delivery site that I followed on Twitter, which made the best meal but had the worst pictures on Instagram. I considered it a waste of potential and asked them if they could possibly tweak their images a bit with filters before releasing them. They have and their pictures are stunning since!
Give your Instagram account a face, someone to identify with, or post a picture behind the scenes. There is a good reason why people chase BTS YouTube videos before watching a movie or television series. People are curious in this way. Once they can relate to you, they are halfway addicted.
Be funny, quirky, inquisitive, cool or one of those
If you can not be funny, be quirky. If you can not be quirky, stay up to date. If you can not know, be cool. Choose one. That's how people remember you when you look around the corner. They look out of the corner of your eye and know that you and they are always interested in it. That's branding.
Get an influencer
I was born at the age when you call someone an influencer. Her parents probably thought they were drug traffickers. In the digital age, however, this means someone who has a large following in his social media. If you can afford to pay one of these Youtubers or Instagrammers to highlight your product or service, you've come to the right place. If you are unable to find an affordable person to work with, preferably in the same industry, but not in your competition. I have Really has to say that? =) This is a list on the internet that shows you those with an international platform. When you are there, do not be afraid to negotiate with them.
Use Instagram ads
As long as you stick to your budget and have a flashy short video, GO FOR IT. You should not spend thousands on the ads anyway. Once you split the costs on Facebook, Twitter, Instagram and Google, you may benefit from a decent ROI. What you want to enjoy at the end of the day are eyeballs.
Conduct competitions and promote positive engagement
Posts that offer something chic or simple will surprise even the best of us. Some people try their best to win a notebook, a pair of theme park tickets, a bottle of hand cream, a vacation, plane tickets or a grand piano. If it's free, not many will complain. In addition, Instagram users have to follow fewer rules than Facebook for now.
I can not say enough about how some people use hashtags incorrectly. You do not publish a picture of your baby and use a hashtag like "#AngieandBobsBabyisSoCute". 1) Nobody else uses this hashtag, so it's a total waste of time (and space). 2) You want to use a hashtag that users can search for and use. 3) Find other similar contributions to inspiration and exposure. You can also come up with your own cool hashtag and promote it everywhere. I mean, ALL OVER so that your friends, family and followers use it too. This is the purpose of a hashtag.
Good luck and have fun!