You can have all the money in the world to pay for Facebook ads, but if you do not have the design that will appeal to your audience, you're not spending your money on anything.
The design of ads is a very important aspect of Facebook ads. Not only can you advertise in a variety of formats with Facebook, but you'll also get a comprehensive reporting tool that lets you see which ads are working and which are not.
With this information at hand, you can easily customize your design to increase your click throughs and conversions.
Here are some ad strategies to help you optimize your Facebook ads:
1. Use high quality pictures
Nobody likes looking at pictures that look like they were taken by a 3-year-old. Chaotic amateur shots and stock photos are two of the biggest vexations of Facebook users. They see enough amateur photos from their friends' updates and photos from all the other advertisers around the world. So you have to use high-quality images to get their attention.
There are many websites that offer free high quality images, but if you ask me; I find it very rewarding to invest a few dollars more in a unique, high-quality image that will make your ad stand out and eventually convince you to click through and see what you have to offer. It pays off, trust me in this case.
2. Use site-specific images
If you are targeting a local area, you should use local images. Or you can record a video in a popular local hangout. If people see that you know their area well, they will immediately like you. It's refreshing to see an ad that offers something that not many other advertisers do, such as capturing the local landscape. It's much easier to refer to something local than something thousands of miles away.
3. Use visual contrast, filters, or overlays
Although they are not naturally artistic, you can use photo editing software with pretty filters. If you are not sure, you can be inspired online. Take a look at popular graphic design sites, find the kind of designs your audience might like, and be inspired by them to create your own design.
4. Use carousel displays to create a visual story
If done correctly, carousel advertisements can actually tell a story. People love stories. So think of a twist on your story to get them excited about your advertising. They will bond with you and your brand and stay with you forever as your story resonates with yours.
Carousel Ads are a great tool for storytelling and storytelling that people love for you and your business. You only need to have a series of linked images and / or videos that are part of a whole image.