"How do I advertise on Facebook?"
"How much do Facebook ads cost?"
These are the questions that most people will hear before placing a Facebook ad – they will most likely not convert if they do not do research.
Many marketers promote their business anywhere in the world without addressing the right people.
Or they do not set daily spending limits to know when to stop advertising (so they bleed themselves).
Worse still, if you do not have instructions on how to promote your business on Facebook, you do not know how much money you can spend per lead to make a profit!
The truth is that posting Facebook ads can quickly drain your bank account if you do not know what you are doing.
The same applies if you go to Vegas! The bottom line is that you do not just throw money into advertising and hope to get traffic / leads. You need a clearly defined goal and you need to know who you are interested in (and who you do not want to address) your ad.
It's a bang or bust in this industry, as you've probably gathered. If you've lost money in ads, do not despair because not everything is lost … here's more.
So what really matters when you think about how to promote your business on Facebook?
You need to get the right message to the right people at the right time. Most marketers are very good at selling a first class steak to vegetarians.
A great exercise you can do is sit down and find out who your ideal buyer is. Ask yourself questions like the following:
Which hobbies are you interested in?
How old are they?
Where do you live?
What is your income or budget?
How long have you been looking for a solution to your problem?
Not all of these questions are relevant to your market, so it only depends on who you market to. Obviously, age, location and budget are relevant, for example, if you offer insurance.
If you think carefully about who you focus on, you can target the people who are most likely to buy your offer. If you already have customers, check that these data are relevant to those who have already bought what you sell.
It can not be denied that without a new flood of prospects you are out of business and can not scale anything.
Proper advertising will solve this problem forever and fill your pipeline with hungry buyers who already want what you have to offer.
The only way to handle advertising is to serve, track, and test many different ads. A good starting fee is $ 500 (or £ 300 if you are in the UK) per month if you want to test a lot more ads with momentum.
Platforms like Facebook provide an excellent way to track your results. However, you can only improve by testing new offerings to find out what's on the market. Hopefully, these tips will help you when promoting your business on Facebook.