Instagram can be very effective, but you have to be smart about how you use it. Instagram hashtags work so well here.
Hashtags help you manage and find suitable content on Instagram. They make it easy for your target audience to find you and interest your stock. An Instagram study found that adding at least one hashtag to all your Instagram posts generates over 12% more engagement on average.
Expand your reach
The great thing about hashtags is that they can appeal to a large number of people who may have absolutely nothing to do with your account and do not specifically follow you on Instagram.
How do Instagram hashtags work?
For example, suppose a user searches for the term "gardening." Instagram displays all the latest posts that the & # 39; gardening & # 39; Keyword. Using #gardening as your hashtag hashtag, tell Instagram to publish your post every time someone looks up the term.
Hashtag all your posts with related keywords. Use the words and terms that you're looking for on Instagram. Always use the # symbol in front of the word, do not use punctuation, keep it as short as possible, and use letters and numbers.
The best hashtags for Instagram
Throwing random hashtags all over Instagram will not be magic for you. You must carefully select the best and most popular hashtags to reach the right audience for your business. You should be able to identify the keywords that you're looking for in your audience, and you need to keep an eye on which keywords are performing the best for you.
It will take some time to find the best hashtags. Some strategies include:
- Check out the hashtags your competitors use to market their business.
- Try different hashtags and rate your results.
- Use an app for hashtag ideas (like TagOMatic).
Make the most of hashtags
When an event occurs, a hashtag is often created. If you can link your post to the hashtag, you're more likely to be seen by those following that particular message.
The key is to keep track of when a specific hashtag seems popular, and publish content with that hashtag to take advantage of the large number of viewers who receive the hashtag.
Search the Instagram search engine for other hashtags that are similar to yours. Use these hashtags when publishing new content. This is another way to reach Instagram users who are still on the site, but do not follow you. Otherwise you would not have seen your posts.