5 tips and warnings for selling social media
Social media is one of the best marketing tools: you can grow with content and ads and reach a large audience, and people you like and / or follow are your fans, so they're already your target audience.
However, sales disruptions may occur on these platforms. They see sites like Facebook, Instagram, and Twitter as places for sharing content and interacting with friends, families, and nowadays brands.
You really need to get it right, or you may alienate your audience and make it no longer follow you or be different from you because it expects a two-way conversation and engaging content for which it can not be marketed.
It's also important to clarify that social selling does not mean people are promoting your product or service online to buy it.
Social selling means using social media to connect with prospective clients and maintain relationships, hopefully turning them into customers.
For example, I recently gave a Tea Time tip on things you need to consider before you start building your website. People were able to post comments and questions in real time, and on Facebook Live there was much information on how to hire a professional web development company.
So I did not just talk to people to get involved in creating websites. I shared pertinent information and used the leads that might be looking for a company to help them.
After defining social selling, let's discuss what you can do to increase your chances of success:
1. Think of relationships, not dollar signs.
Make sure you publish relevant, non-salable content. You want to become an expert resource in your industry, so be focused on adding value to your users & # 39; Feeds.
According to a study conducted by LinkedIn, shoppers who work on social media welcome contributions from industry experts. In addition, 76% of buyers are willing to engage with potential sellers.
Get to know your potential customers by asking interesting questions, answering their questions in a timely manner and responding to comments. The more confidence and loyalty you build, the better your chances of turning a follower into a paying customer.
Read: The power of social media storytelling
Once upon a time, your strategy was probably focused primarily on sharing links to third-party content with your audience. Well, these times are over and if you want to differentiate yourself from the crowded and noisy online environment, you need to focus on storytelling in content marketing.
2. Take time to build your accounts.
Make sure your biography and profile are filled in on all the platforms you want to use for social selling. You should provide the URL of your website, About us, the phone number and other relevant contact information.
It can also help pinning relevant posts, make sure your branding stands out, and have high-quality images to attract followers & # 39; Attention. This also creates trust and loyalty, so that people feel more comfortable and can do business with them more securely.
Learn how one of our clients, a family law firm, has taken the time to fill in not only their contact details, but also our story section on Facebook.
3. Choose your messages wisely ,
What works on one platform may not work on another. Where do your potential customers depend? Where do you talk for business or restaurant recommendations? General:
* LinkedIn is more focused on the business, so people are more comfortable with marketing news.
* Twitter has a great search feature that helps you connect with potential customers and find relevant topics.
* Facebook has many communities you can join and network with (remember, do not be intrusive!).
* Instagram and Pinterest are for visual use, not for long pieces of content.
By customizing your news for each platform, you're more likely to attract the right kind of customers.
4. Let user-generated content sell to you.
You do not have to do all the social selling work on your own! There are so many ways to leverage user-generated content (UGC) to your advantage, including:
* Contests and giveaways that encourage followers to share your content, hashtags, and / or messages.
* Reviews or ratings for your product or service
For example, J.Crew publishes user reviews and ratings on its website. So when he publishes a dress or shirt in his social media account and someone clicks on it, he sees the votes of others.
User-generated content not only helps you, but also your customers. Nearly 80 percent of respondents say that UGC makes their purchasing decisions. It's a win-win situation!
5. Try it out, test it and try again.
Every business owner should track and measure their efforts, whether it's a digital newsletter push or a Google AdWords campaign. Check your data and statistics to see what works and what does not.
Your Facebook post may refer to a page on your site, but you'll only spend a few seconds using it.
You need to look at why this is so: is your message delivery unclear? Boring? Is there a broken link? By tracking your visitors & # 39; Paths allow you to see where to look more closely.
Google Analytics is a free tool that lets you measure your site statistics, and there are also paid tools that can help you break down and track your data.
The more you test and streamline your social media sales attempts, the better your ROI will be (and the happier your followers will be).
While social selling is different from traditional methods, it's still about building relationships and credibility. Focus on the person behind the platform, not on converting it into a sale or passing it through a marketing funnel. Take the time to build connections and you will create a community of prospects who would like to hear from you.