Facebook is the world's most popular social media site, with more than two billion monthly users. To reach more prospects and customers with your marketing messages, you can get pay-per-click traffic (PPC) at an affordable price from Facebook. This PPC ad is much cheaper compared to Google AdWords. Even small businesses with limited budgets can afford Facebook advertising.
One of the most important things to understand is the difference between advertising Facebook newsfeeds and Facebook-supported posts.
Facebook News Feed Advertising
The Facebook Newsfeed is the backbone of Facebook and shows a variety of content from people with whom a person is connected. If someone likes your page, they will become followers. This means that they have the opportunity to see your content on their Facebook page.
Facebook newsfeed ads are ads that appear in the newsfeed along with the rest of the content sent to your connections and those you specify as your intended audience. You create an ad from scratch with an image, a title, a description, and a URL.
Posts posted on Facebook
Facebook boosted posts or sponsored posts are also displayed in the newsfeed, but with some significant differences. If one of your posts proves to be very popular, you can pay to reach more people and turn it into a sponsored post.
There is a small abbreviation for choosing a similar audience as the people who already use your account. This can help you to reach the target group quickly. The sponsored posts are displayed in the newsfeeds of these people.
The main difference is that the Facebook newsfeed ads give you much more flexibility in terms of appearance, description, and URL specification than the Facebook Boost posts. The other major difference is that once you publish it, you will not be able to edit the sponsored post. The language you used in the post may not be an effective marketing message.
If you're having trouble finding flashy pictures for your posts, the pictures in the Facebook Ad Center can be helpful. You can also select different formats and even call an action button.
Your call to action depends on your goal for the ad, e.g. B. attract subscribers or make sales. First determine your goal and then decide whether Facebook advertising or Facebook-boosted posts are the best way to get your message across.