Advertising becomes more effective due to the fact that living images have the potential for psychological influence. In fact, you are doing something wrong today if you do not tell the story of your business in Pinterest and Instagram pictures. These websites offer you the unusual opportunity to take your clients behind the scenes. They give your brand an identity and make your business trustworthy.
Some brand names have indeed achieved exceptional returns by merely asking their customers to take pictures of themselves participating in their products or services (now called "selfies"). These images provide social evidence that the company's service is valuable, and most customers are happy to participate in these competitions just to have the opportunity to win a competitive price.
Visual marketing is so effective that companies and universities put a lot of cash into programs that examine how people react after they see ads. Indeed, companies have developed devices that track eye movements in the retail industry to see how efficiently these images inspire customers to take action.
Visual Marketing recommendation It's a great idea to position your logo on or near most of the pictures you record and discuss on social networks. This can be done quickly with commercial software programs like Photoshop or free choices like GIMP. Burning in your pictures creates confidence among the viewers who show that they are provided with high-quality material – and at the same time improves brand understanding.
With Pinterest you can now add a button to your pictures. This button allows your site visitors to discuss the image directly on the network, increasing your direct exposure. When a person discovers their material as valuable for the exchange, there is an excellent opportunity for another person to choose to exchange it. If you have not yet embedded videos in your social media posts, this is another useful method. You can do this with Pinterest, Twitter, Facebook and Google+.
These additions can turn your posts into social centers. If you already have good accessibility, you'll find that your material is discussed much more frequently than before.
You can also use SlideShare or a similar support service to develop slideshows. Properly designed slideshows can keep your site visitors in your domain for much longer, and you can also use them to redirect site visitors to various other articles on your site. Slideshows are also exceptionally well divisible. Infographics and video clips have the same function.
In addition, it pays to customize your Pinterest designs. The traffic in Pinterest quality is usually purposeful. Therefore, you want to give your potential customer every reason to click or share a purchase. With a good-looking design template, you're sure to get more clicks, save time, and give your profile a more unified look.
Here are some more tips from Milly at Ronin Marketing in Kent, UK. It suggests: 1) being consistent so that your readers can predict exactly what they are going to read, 2) putting some feeling in your posts and 3) having a call to action at the end (exactly what you want) ,
Hit a psychological chord
"Images develop additional psychological feedback for the client, which makes them much more responsive – play with them – ask yourself how to trigger a psychological response, be it intrigue, humor, anger, love, or imagery."
"This does not mean to publish silly pictures of pets in little clothes (though I do not necessarily say that this does not work!), But to be innovative with the aesthetic elements and to combine them with your brand at the same time discussing a recipe when you If you're an interior designer or create a focus chart if you're a salesperson, including a picture of Employee of the Month, if you're an IT Specialist, and using a photograph of a brand new workspace, you're a chef much more character and provides attractive material. "
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