Instagram as a social media platform is a huge buzz. Picture sharing, video sharing, live stories, geolocation, hashtag feed, multiple picture post, improvements in the DM feature, stickers and polls for Instagram stories and a whole new set of advanced features for the platform are being added very often on the application.
Instagram has just emerged as one of the most used and loved social apps today.
Having said all this, what's the talk about the Instagram API updates and the Instagram API changes. Exasperation spread among brands and marketers everywhere after the release of the Instagram API changes. Brands and third-party applications were exposed to stringent rules and regulations and were required to abide by the API update.
Before and after the Instagram API access update
Before the release of the Instagram API, businesses had to read metrics via insights on the application. But, metrics insights can now be accessed on the new API platform that's equipped in a better way.
It will now be easier to use this API as it's now built on the same approach as Facebook's Graph API.
The new metrics and insights will be used in the race for the performance of their organic content.
Why is Instagram metrics and analytics required?
Instagram analytics is a crucial part of Instagram marketing strategies. Marketing efforts put in place can be a waste of money and resources without appropriate analytics reports. Analytics help in determining how great are the marketing strategies. The results of the marketing strategy etc. can be tracked easily for improving the performance and approach towards marketing and advertising content.
Brand performance on Instagram can be easily decoded with Instagram Analytics with the new Instagram API update.
Content monitoring feature
Instagram API update is inclusive of a new functionality that allows work to restrict and moderate content. Businesses can effectively use this feature to hide comments in light of organic content. As a flexible option to display or not to display comments and toggle between them, this ensures a healthy platform is maintained for expression of thoughts.
In addition to this feature, an automated system also detects offensive and provoking comments and helps to work in their content moderation practices.
Business profile compatibility with the Instagram API update
A business profile on Instagram wants to be updated with the Instagram API update. A Facebook login is also required for using third-party tools with the newly released API.
Existing API tools can be accessed and used by businesses, but this does not come with the advantage of accessing the new features. Moreover, Facebook login wants to be a requirement for this.
Instagram API as the Facebook Graph API
Facebook contains numerous useful updates to their Graph API which is inclusive of
- Data can be accessed from 140 million global locations.
- Greater engagement metrics for any URL.
- Read-After-Write API calls to support.
- Updated page insights endpoint.
- A new API endpoint created a Facebook customer from the brand's application to their Messenger bot.
- Multiple features for leveraging the power of the marketing API.
- Video API with endpoints for cross-posted videos.
- Updates to Web hooks, Facebook's subscription-based push service for apps.
Instagram API update metrics and insights you should know
Instagram has an extensive range of metrics and insights for brands and businesses to measure their performance, compare, and analyze their goals and outcomes, understand them and then make changes in their marketing strategies accordingly.
For individual posts, impressions, saves, and video and profile views.
In stories, brands, impressions, website clicks, reach, replies and people insights. Stories on Instagram are a new method that's helping advertisers track performances.
For the audience, brands can track age, gender, top locations. Age and gender are general information that's requested for every social platform.
With Instagram having modified its API for websites and access, it is becoming crucial for each passing day for brands to adapt to a prosperous business.