We all continue to hope for a platform popularly known as "Facebook". be a little boy or your old grandpa. But do not think that you'll be happy if you make money from it and have a converter customer base.
Alright! That sounds cool, but what is a sales funnel or a digital marketing funnel?
A fundamental path that will give you a profitable business if tracked by the customers. Starting from an interested party, the customers lead to returning buyers. Each sales model breaks the marketing funnel into different steps as required.
If you have a specific platform like Facebook for this purpose, it's important how you use it for remarketing. Instead of being frustrated, not achieving immediate results, you should focus on the process step by step.
For the simplest explanation of a Facebook sales funnel, we can imagine funnels that consume dollars and dollars, of course by adding fuel. The fuel in this context is high-quality content that can be really good blogs and articles, attractive ads, social media that is Facebook itself, and the funnel, all of which are designed to promote your business.
Let us proceed step by step
Content building is the foundation and building block when it comes to opportunity funnels. So focus on videos, blogs, and ebooks that are very responsive and good enough to engage the audience.
Thumbs up to your effective content as you get to this point. "Understand your audience." It might sound too simple, but it's a process that requires a lot of hard work and planning. Chalk and separate people in different ways so you know who to focus on. Jump on it and find some stuff that people like to read, post it on targeted Facebook pages and groups. Can your content direct the traffic? Do not stop until you say a big YES.
Now contact your audience. Oh! This is a bit tricky. However, you can not provide your blogs with a closer zip lock. Let your videos do that. Let it communicate the remaining in an interesting way. In this way you bring the audience directly to the & # 39; Offer & # 39; what is in the video in a nutshell. And now the snake's tail is pounding as we move down and you are steering the audience toward your landing page and then to the product page.
Ah, ah! Do not stop, the goal is still to be achieved. After doing so much, we brought them here, but each of them will not be converted. So why not lure them with discounted offers, free trial versions, free ebooks and many other innovative ideas?
Customer & # 39; Trust must now be built up from mouth to mouth. So add reviews. You just have to develop this trust factor.
Eventually, this sugar-coated remarketing strategy will do the job. Here, however, you must work according to your company to persuade customers to buy the product at the price you set.
Things to remember
There are only a few essential things to consider.
- Do not play with the Facebook technologies. If you do not have a pixel installation, custom conversion, or tag management, then you're probably experiencing issues for yourself.
- Try to understand the intention of the audience. Someone is looking for the product, which does not mean that he buys it too. So we have to examine the mindsets of customers in the niche.
- Your content is the tool, use your weapon and develop that desire inside the customer and turn it into a customer. The content must of course be explanatory and logical, otherwise write to not feed anyone's head.
- There is no lack of trust in Facebook, the platform will prove to be a lead converter or lead funnel.
OK! Now you can start.
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