Pinterest was developed for product advertising, especially if your product is a physical product. However, it can also work for digital products. All you have to do is find a way to be super-visual about your digital products and how they can help your audience.
Build your audience
If you want to sell on Pinterest, the best way to do that is to build your audience. Try to provide your audience with valuable content on a consistent basis. Challenge them to follow you, get involved, share and save content.
Keep an eye on the calendar
Every day there is a holiday somewhere. Depending on who your audience is and what they like, you can use your calendar as a guide to promote something. For example, if your product is not really gift material, you might want to advertise directly before or after a gift holiday, rather than during that time.
Create a topic
Another way to create welcoming whiteboards is to create a theme for each action you perform. For example, if you sell digital self-help titles, you might want to promote one over Thanksgiving and one over the organization before the spring cleaning. Topics are very helpful in creating content. Work about 90 days in advance, based on the calendar, and you will see real progress.
Remind people what is popular
If you already have some bestselling articles, create a whiteboard with all the bestselling products you offer. In this way, buyers may be asked to share information about their purchase for a common forum.
Create shop and look pins
If you have a business account, there are many ways to make shopping easier for your audience. With this feature, the items in your images that are for sale are marked with a red dot, and visitors can click through and buy from there.
Add Rich Pins
In addition, Pinterest offers extensive pins for business accounts. These pins let you view additional information about the subject to your viewer. You can use one of four types of rich pins, including app, product, recipe and item.
Promote your pens
You can also promote your pins, and this is a great thing if you are new. In this way, you can build your audience and get more views. It is not very expensive either. It's about the same price as Facebook ads, which are also a very good deal.
Another way to make sure your products are seen and bought is to work with influencers. Remember, a good influencer does not have to have a large audience. You only need a small audience of dedicated fans to succeed.