Some of you may have noticed that Mark Zuckerberg is changing the Facebook algorithm so that posts from friends and family members appear more on schedules than on a corporate page, musician page or media page.
If you're in a band right now, you might be worried because most of the time in the last four or five years we've been told that you want to market your music through social media or Facebook. In particular, you need to publish regular posts daily and engage your fan base. It's getting harder now.
But here is the thing. That happened three years ago.
Facebook has done exactly the same thing.
They changed the algorithm and many people became very angry because they realized that they did not reach that many fans and they accused Facebook of being this greedy company. And while this may be true, there is a more logical explanation.
Too much content is being produced on Facebook. Everyone shares videos, pictures, posts and everything.
Every time you log in to Facebook, there are about 2,000 different stories that can be displayed on your timeline in a given second.
So Facebook filters all these things to improve your experience in your eyes and to make your experience more enjoyable.
Above all, the goal of Facebook is that people continue to use Facebook. They do not want people to be sick and go elsewhere. That's why they make these changes.
What can you do now?
Honestly, we've entered an era where you have to treat your band like any other small business and pay for advertising.
I'm not talking about paying for Facebook boost posts because you're just wasting your money if you did not set it up properly.
I'm talking about setting up a real Facebook advertising campaign with the CEO and learning how to do marketing because, frankly speaking, you own a small business and marketing is an important part of it.
If you're looking to grow your fanbase, sell your music and merchandise, be sure to learn how to use Facebook marketing.
Now it's time your organic posts really are not that effective.
They were not in force three years ago. They will be less effective now. So, you know, those are the things you can do when you start learning this now.