Pinterest is an extremely large search engine as well as a social media gathering place. People use it to find information online. And it's not just for individuals, but for business as well. As a matter of fact, Pinterest is the number two provider of web site traffic across the web, and not just compared to its social media counterparts.
With over 150 million active monthly users and a rapid increase, the image-based social network has a global reach for entrepreneurs, bloggers, and small and large businesses.
Take a look at these Pinterest statistics:
- 87% of the pinners bought a product because of Pinterest
- More than 5% of total website referral will come from Pinterest
- Two-thirds of the pins are from brands and products
- Pinterest offers a 20% referral rate for ecommerce sites
What is Pinterest for business?
The page acts as a digital notice board. You "attach" pictures to "boards" that you create. Each board focuses on a specific topic or theme of your choice.
A business account on Pinterest provides useful analysis, pin buttons, and other helpful business tools. Make sure you create a brand business profile on Pinterest to further increase brand awareness.
Produce your pictures
You need to create images that appeal to your audience and encourage interaction to optimize your exposure. Pinterest scales all the images you upload to a specific width. However, the height is up to you. As you increase the size of your images to Pinterest, you'll increase the area in which you'll need to deliver your message. This means that larger images have a better chance of conveying your point of view than shorter images.
Your target audience
Create boards that fit your niche and audience. Whenever you post a picture, make sure to include keywords in the description as it helps people find your content. If you have a great picture with a funny or interesting description, people want to share it. Also use hashtags as it makes searching content easier.
Building your brand
The more visible you become, the bigger your brand becomes and the more you make profit. So be creative. Use collaboration boards to allow others to post content and ideas to your Pinterest boards. This promotes a community that can have a big impact on your entire brand. It can also cause people to come back, which is an integral part of online success for any business.