Many musicians literally throw their money down the drain.
I'm not talking about the fantastic new guitar pedal you just bought. Instead, I'm talking about Facebook boost posts.
I know that Facebook Boost Posts are very popular and used by many musicians, but they are not actually the best way to promote your music.
And you are wasting your money and not getting everything you pay for.
There are two reasons why you want to use a Facebook ad to promote your music.
The first is of course to meet as many people as possible.
The second reason is to collect data and statistics about the performance of your ads. You also want to create your own custom lists within Facebook from people who could interact with your ads and be potential fans.
If you use an additional contribution, these options will not allow you to create custom lists and view the detailed data and analysis.
Basically you spend money and get only half of what you pay for.
Worse still, if you do not create custom lists on Facebook, you'll lose the ability to return to people who interacted with your ad.
So, let's say you promote a music video that you can not forward to people who viewed 50% or more of your video. And these are people who are likely to become real fans if you take the time to build your relationship with them.
The correct placement of Facebook ads is done by creating a Business Facebook account. The facility is free and takes about 2 minutes. Then you can create your advertising campaigns and ads in the Business Manager and get access to all data and custom lists.
And once you have created these custom lists, you can access these smaller groups of people with an additional contribution. Maybe with a Facebook live or an advertisement for a new album or a new single.
So please! Stop wasting your hard earned money on Facebook boost posts. Set up a Facebook business account and conquer the world! It's free, easy, and very helpful if your goal is to build a large, dedicated fan base.
If you want to build your fanbase, build your relationship with the fans and sell your music through an online system.