As technology spreads, people around the world are spending more and more time staying connected through their digital presence. The scenario has changed so much that they asked the host for a glass of water earlier than the guests came, but now the first thing they ask is "Wi-Fi password".
Marketing has experienced a paradigm shift in the approach to the customer. This means not only the change of the transmission medium of television, billboards, newspapers to the Internet, but also the sluggishness of advertising. Steve Jobs taught us: "You have to market the right people, at the right time, the right way."
An attractive website and social media profile are invaluable to your business. Consumers want to know what you are doing. They feel more comfortable buying in a shop they feel familiar with. Above all, it is important to know your audience. The use of social media differs depending on gender. Depending on your audience, there may be a specific website that's right for your business.
According to 2015 Pew Research Center data:
• 77 percent of women use Facebook versus 66 percent of men
• 44 percent of women use Pinterest, 16 percent of men
• 31 percent of women use Instagram, 24 percent of men
• The use of LinkedIn is the same for men and women (26 percent versus 25 percent).
• 25 percent of men use Twitter, 21 percent of women
Not only do you need to know which social media sites to target according to your audience, but also determine the time of day. HubSpot announces that there will be a peak exposure time for posting on the following platforms:
• 12 to 13 o'clock at the weekend
• Wednesdays from 3pm to 4pm
• Thursdays and Fridays from 1pm to 4pm
• Monday to Friday from 12 to 15 o'clock
• Wednesdays from 5pm to 6pm
• Tuesdays, Wednesdays and Sundays from 7:30 to 8:30, 12:00 to 17:00 to 18:00
• Tuesday from 10 to 11 o'clock
• Every day from 2 to 4 o'clock in the morning and in the evening
• Friday, 5 pm
• Saturday from 8pm to 11pm
• From Monday to Thursday at any time of the day or night, except from 3pm to 4pm
Online you have to market quickly and efficiently; People often try to get to the content they really want to see, and your ad gets in the way. Say what you do, what you offer and why you are the best in a clear and concise way.
We are firmly convinced that marketing is just as important as the production of the product.
Six advantages of Internet marketing are:
Internet marketing allows you to be open 24 hours a day to business without having to worry about the staff and the physical presence of the stores. Offering your products on the internet is also convenient for customers. You can browse your online store at any time of the day with a palm-sized device.
Marketing on the Internet can overcome distance barriers. You can sell goods anywhere in the world as long as you can target the market you want to respond to. You can also build an export business without opening a sales network in different countries. However, if you want to sell globally, you should use localization services to make sure your products are suitable for local markets and comply with local business rules. Localized services include translations and product changes to reflect local market differences.
The marketing of products on the Internet costs less than the marketing of physical retail. You do not need a physical location for rental or maintenance. You do not have to buy inventory to be displayed in a store. You can order inventory as needed, keeping your inventory costs low.
With Internet Marketing, you can personalize offers to customers by creating a profile of their purchase history and preferences. By tracking the websites and product information that potential customers visit, you can make targeted offers that reflect their interests. The information available through tracking website visits also provides data for planning cross-selling campaigns so you can increase customer revenue.
The Internet provides an important platform for building customer relationships and increasing customer loyalty. If a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Regular emails to customers with special, personalized offers help maintain the relationship. You can also invite customers to submit product reviews on your website to build a sense of community.
Internet marketing allows you to capitalize on the growing importance of social media. A pattern has been observed that links social networks to online revenue growth. A group of consumers who responded most strongly to the impact of social networks saw sales grow by around 5 percent, according to experts. You can leverage this kind of influence by integrating social networking tools into your Internet marketing campaigns.